@misc{Boehme2009,
  author    = {B{\"o}hme, Marlen},
  title     = {Enhancing the acceptance of analytical Customer Relationship Management : Case study Nintendo of Europe},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-23047},
  year      = {2009},
  abstract  = {This thesis looks at Customer Relationship Management in a different way. In order to identify factors that influence the acceptance of one of its components - the analytical CRM - it focuses on theopinion of the company's employees. The objective of this thesis is to identify factors that positvely influence the acceptance of analytical Customer Relationship Management within organizations.},
  language  = {en}
}