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Internationalization of German mechanical engineering companies : ways, risks and performance improvement

  • Internationalization and business expansion appear to be the most challenging processes in business conduction today. Every step of the foreign market entry process and overseas operations establishment is full of obvious risks and hidden pitfalls. Theoretical background, multiplied with the vital practice, is playing the key role in such a complicated business process; such information can be used as a guideline by further market entrants and players. At present, Germany with its well-developed engineering industry represents a broad space for research of internationalization process in its different forms, as well as can show both successful and negative results of foreign market entries.

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Metadaten
Author:Alina Vasiuk
Advisor:Serge Velesco, Eduard Churlei
Document Type:Master's Thesis
Language:English
Year of Completion:2018
Granting Institution:Hochschule Mittweida
Release Date:2019/08/07
GND Keyword:Markteintrittsstrategie
Institutes:Wirtschafts­ingenieur­wesen
Dewey Decimal Classification:658.87 Markteinstrittsstrategie, Mehrgleisiger Vertrieb, Messemarketing, Duftmarketing
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG