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Eventmarketing im Zeitalter der Digitalisierung : Event 4.0 - Chancen und Risiken von partizipativen Veranstaltungsformaten

Event marketing in the digital age : Event 4.0 - opportunities and threats of participative event formats

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Metadaten
Author:Berit Wolmerath
Advisor:Günther Graßau, Alexander Sieg
Document Type:Bachelor Thesis
Language:German
Year of Completion:2018
Granting Institution:Hochschule Mittweida
Release Date:2019/10/07
GND Keyword:Event-Marketing
Institutes:06 Medien
Dewey Decimal Classification:658.82 Event-Marketing, Erlebnismarketing, Sales-promotion
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG