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Improving existing opinion leadership measures

  • Social media platforms play an increasing role in marketing, politics and police affairs, because they can strongly influence opinions. So called “opinion leaders” exert their influence in a given network and shape the opinions of other users. Identifying central nodes in a social graph has been of interest for decades. However, not all centrality measures were developed for social media platforms. They were built for social graphs, which did not include additional metrics (e.g. “likes”, “shares”). Nevertheless, these metrics play a crucial role on modern platforms. Hence, outdated measures need to be adjusted and additional metrics need to be integrated to ensure the best possible results.

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Author:Kai-Jannis Hanke
Advisor:Dirk Labudde, Michael Spranger
Document Type:Bachelor Thesis
Year of Completion:2019
Granting Institution:Hochschule Mittweida
Release Date:2020/04/07
GND Keyword:Social Media; Metrik <Mathematik>; Graphentheorie
Institutes:Angewandte Computer‐ und Bio­wissen­schaften
Dewey Decimal Classification:511.5 Graphentheorie
Open Access:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG