TV-Werbung im Wandel : Löst programmintegrierte Werbung das Finanzierungsproblem privater Fernsehsender?
Television Advertising under Changev : Does program-integrated advertising solve the financial problems of private television companies?
- nicht vorhanden
- As the television industry is under change, program-integrated advertising rises in importance. The following thesis analyses the potencial of program-integrated advertising to solve the financial problems or private television companies by examing real advertising examples and interviewing experts.
Author: | Susanna Rasch |
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URN: | urn:nbn:de:bsz:mit1-opus-31518 |
Document Type: | Bachelor Thesis |
Language: | German |
Date of Publication (online): | 2013/09/18 |
Publishing Institution: | Hochschule Mittweida |
Release Date: | 2013/09/18 |
GND Keyword: | Werbesendung; Fernsehsendung; Privates Fernsehen |
Institutes: | 06 Medien |
DDC classes: | 380 Handel, Kommunikation, Verkehr |
Open Access: | Frei zugänglich |
Licence (German): | ![]() |