Provocative advertising strategies in the fashion industry : opportunities and risks of provocative advertising strategies based on American Apparel
- The purpose of this study was to investigate the effects of provocative marketing strategies of different companies in the fashion industry in the first part. The thesis emphasizes on various strategies used by several firms. Furthermore it demonstrates the
different modes of provocation and also the process of a marketing strategy. The second part highlights the opportunities and risks of provocative marketing strategies based on American Apparel.