Multi-Channel Vertrieb als strategische Route-to-Market : eine Analyse von Erfolgsfaktoren am Beispiel des Unternehmens Cisco Systems, Inc.
Multi-Channel Sales as a strategic Route to Market : An analysis of success factors using the example of the company Cisco Systems, Inc.
- The aim of this paper is to elaborate the success-factors of the Multi-Channel-Sales strategy. For this purpose, the IT company Cisco Systems was used as a practical example. Under consideration of both the theoretic basics and the practical implementation in the company, seven success factors have to be taken into account, which are necessary for an optimized multi-channel sales. It is advisable to attract a Sales-strategy which align to all these factors
| Author: | Tobias Tritscher |
|---|---|
| Advisor: | Markus Pflügl, Johannes Lotter |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Year of Completion: | 2019 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2021/05/12 |
| GND Keyword: | Mehrgleisiger Vertrieb |
| Institutes: | 06 Medien |
| DDC classes: | 658.87 Markteinstrittsstrategie, Mehrgleisiger Vertrieb, Messemarketing, Duftmarketing |
| Open Access: | Innerhalb der Hochschule |
| Licence (German): |  Urheberrechtlich geschützt |
