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Events in der Pharmaindustrie

Events in the pharmaceutical industry

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  • The objective of this paper is to investigate the development of events in the pharmaceutical industry in relation to the Pharma Code of Ethics. The paper analyzes the introduction of the “Voluntary Self-regulation” and its resultant effects on the events in the pharmaceutical industry. These effects will be investigated according to the laws and regulations defined by the pharmaceutical code. Examples will be applied in order to illustrate the findings.

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  • Bachelorarbeit Kimberley Burman A4.pdf

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Author:Kimberley Burman
Document Type:Bachelor Thesis
Year of Completion:2015
Granting Institution:Hochschule Mittweida
Release Date:2016/08/02
GND Keyword:Pharmazeutische Industrie , Event-Marketing
Institutes:06 Medien
Dewey Decimal Classification:658.82 Event-Marketing, Erlebnismarketing, Sales-promotion
Open Access:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG