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Generation Z : Client-Bank relationship with particular focus on changes in banking strategy in the age of digitalization

Generation Z : Kunden-Bank-Beziehung unter besonderer Berücksichtigung von Änderungen der Bankstrategie in der Digitalisierungsära

  • This thesis provides an overview of Generation Z with a focus on Mittweida University of Applied Sciences students. It explores the general issues of students' behavior in life, as well as their attitudes toward the financial and banking sectors. It also examines the German banking market, its strengths and weaknesses in attracting new clients. At the end, possible strategies for the development of the bank in terms of attractiveness for young people are provided.

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Author:Maryna Korol
Advisor:Serge Velesco, Eduard Churlei
Document Type:Bachelor Thesis
Year of Completion:2020
Granting Institution:Hochschule Mittweida
Release Date:2021/03/22
GND Keyword:Finanzdienstleistungsinstitut; Kunde; Beziehungsmanagement
keine Ausleihe. keine Fernleihe - Nutzung nur in den Räumen der Bibliothek
DDC classes:658.812 Kunde, Kundenbindung, Kundenmanagement, Kundenorientierung, Verbraucherzufriedenheit, Beziehungsmanagement, Beziehungsmarketing, Reklamation
Open Access:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG