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Onlineshopping wird virtuell Realität : eine Analyse von Markt, Bedarf und Technik für den Einsatz von Virtual Reality in Onlineshops
Using virtual reality for onlineshops : a study to analyse market, demand and technology
- The scientific question is to find out if there is an additional value, when using virtual reality as a technology for online shops. Thereforea given concept is analyzed for the market, demand and technology. The additional valueand the demand are proved by an experiment. The result of the paper is that the saturation of the market is high. But there is an additional value for the consumers to create an avatar in 3D from themselves. So the consumers can have a look for the fashion articles onto themselve. The technology has to be developed further. There are some complications with it.
Author: | Vanessa Teller |
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Advisor: | Robert Wierzbicki, Rika Fleck |
Document Type: | Master's Thesis |
Language: | German |
Year of Completion: | 2017 |
Granting Institution: | Hochschule Mittweida |
Release Date: | 2019/04/15 |
GND Keyword: | Electronic Commerce; Marktanalyse; Virtuelle Realität |
Institutes: | 06 Medien |
DDC classes: | 658.872 Online-Marketing, Electronic Commerce, Suchmaschinenoptimierung, Influencer |
Open Access: | Innerhalb der Hochschule |
Licence (German): | Urheberrechtlich geschützt |