Analyse der Marketingstrategien bei der Planung und Durchführung eines Musik-Festival am Beispiel "Organic Dance Music Festival 2014"
Analysis of marketing strategies used in the planning and execution of a music festival on the example of the "Organic Dance Music Festival 2014"
- This thesis is referring to the use of marketing strategies for modern events such as music festival. By using the “Organic Music Dance Festival 2014” in Munich as an example, the author will go through the steps of creating an adequate strategy. Here for the author will use information out of literature, interviews and questionnaires
Author: | Angelika Schulze |
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Advisor: | Micheal Hösel, Thomas Bergmann |
Document Type: | Bachelor Thesis |
Language: | German |
Year of Completion: | 2014 |
Granting Institution: | Hochschule Mittweida |
Release Date: | 2020/01/07 |
GND Keyword: | Musikfestspiel; Marketingstrategie |
Note: | Sperrvermerk gelöscht am 07.01.2020 |
Institutes: | 06 Medien |
Open Access: | Innerhalb der Hochschule |
Licence (German): | Urheberrechtlich geschützt |