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Analyse der Marketingstrategien bei der Planung und Durchführung eines Musik-Festival am Beispiel "Organic Dance Music Festival 2014"

Analysis of marketing strategies used in the planning and execution of a music festival on the example of the "Organic Dance Music Festival 2014"

  • This thesis is referring to the use of marketing strategies for modern events such as music festival. By using the “Organic Music Dance Festival 2014” in Munich as an example, the author will go through the steps of creating an adequate strategy. Here for the author will use information out of literature, interviews and questionnaires

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Metadaten
Author:Angelika Schulze
Advisor:Micheal Hösel, Thomas Bergmann
Document Type:Bachelor Thesis
Language:German
Year of Completion:2014
Granting Institution:Hochschule Mittweida
Release Date:2020/01/07
GND Keyword:Musikfestspiel; Marketingstrategie
Note:
Sperrvermerk gelöscht am  07.01.2020
Institutes:06 Medien
Open Access:Innerhalb der Hochschule
Licence (German):License LogoUrheberrechtlich geschützt