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Digitales Marketing : welche Chancen und Potenziale bietet diese moderne Vermarktung im Sport?

  • The beginning of the work will sum up the basics of digital Marketing including parts like definitions, demarcations and the development of digital marketing. The main part is devided in three big chapters: the marketing instruments of digital marketing, the basics of marketing in sports and current trends that are supposed to rise in the future. At the end of the bachelor thesis there will be a small summary as a conclusion answering tot he question what potentials that modern marketing has and maybe will have in the future of sportmarketing.

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Metadaten
Author:Patrick Schnitt
Advisor:Heinrich Wiedemann, Dominik Rossmann
Document Type:Bachelor Thesis
Language:German
Year of Completion:2018
Granting Institution:Hochschule Mittweida
Release Date:2019/07/01
GND Keyword:Online-Marketing; Sport
Institutes:06 Medien
DDC classes:658.872 Online-Marketing, Electronic Commerce, Suchmaschinenoptimierung, Influencer
Open Access:Frei zugänglich
Licence (German):License LogoUrheberrechtlich geschützt