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Branding von Handelsmarken am Beispiel Crivit von Lidl

Branding of private labels on the example Crivit by Lidl

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Metadaten
Author:Geraldine Wagner
Document Type:Bachelor Thesis
Language:German
Year of Completion:2016
Granting Institution:Hochschule Mittweida
Release Date:2018/10/05
GND Keyword:Handelsmarke , Markenpolitik
Institutes:06 Medien
DDC classes:658.827 Markenpolitik, Markenimage, Markenwert
Open Access:Innerhalb der Hochschule
Licence (German):License LogoUrheberrechtlich geschützt