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A concept for innovation? : a look at the ProtoSpace Hamburg´s new media-approach of innovation projects when engaging with stakeholders

Ein Konzept für Innovation? : eine Untersuchung des New Media-Ansatzes von Innovationsprojekten im ProtoSpace Hamburg beim Umgang mit Stakeholdern

  • This paper examines the communication channels used by innovation projects at the ProtoSpace Hamburg, when engaging with stakeholders, and tries to answer the thesis question whether new media channels improve the chances of success for innovation projects, when used for this communication. Expert interviews with eight experts in com-munication, innovation and stakeholder management were conducted and then analyzed through the application of Mayring´s qualitative content analysis, in order to answer the posed question.

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Metadaten
Author:Jamie Krenz
Advisor:Markus Heinker, Michael Sillus
Document Type:Bachelor Thesis
Language:English
Year of Completion:2020
Granting Institution:Hochschule Mittweida
Release Date:2024/03/15
GND Keyword:Innovation
Institutes:06 Medien
DDC classes:658.406 Innovationsmanagement, Innovationsprozess, Change-Management
Open Access:Innerhalb der Hochschule
Licence (German):License LogoUrheberrechtlich geschützt