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Interkulturelles Marketing in der Automobilindustrie : Analyse von Kampagnen und resultierende Optimierungsmöglichkeiten am Beispiel der Daimler AG

Intercultural marketing in the Automotive Industry : analysis of campaigns and resulting optimization opportunities using the example of Daimler AG

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Metadaten
Author:Stella Maria Franke
Advisor:Eckehard Krah, Dietmar Pfaff
Document Type:Bachelor Thesis
Language:German
Year of Completion:2019
Granting Institution:Hochschule Mittweida
Release Date:2020/07/06
GND Keyword:Kraftfahrzeugindustrie; Internationales Marketing; Interkulturelles Management
Note:
Printexemplar Präsenzbestand
Institutes:06 Medien
DDC classes:658.84 internationales Marketing
Open Access:Innerhalb der Hochschule
Licence (German):License LogoUrheberrechtlich geschützt

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