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Das Event als Form der Unternehmenskommunikation : Eventmarketing in der Praxis

Event as a form of corporate communication : Event marketing in practice

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Metadaten
Author:Katharina Laura Matschilles
URN:urn:nbn:de:bsz:mit1-opus-42786
Document Type:Bachelor Thesis
Language:German
Date of Publication (online):2014/08/19
Publishing Institution:Hochschule Mittweida
Release Date:2014/08/19
GND Keyword:Event-Marketing; Unternehmen; Kommunikation
Institutes:06 Medien
DDC classes:380 Handel, Kommunikation, Verkehr
Open Access:Frei zugänglich
Licence (German):License LogoUrheberrechtlich geschützt