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Die Bedeutung von Düften im Marketing

The importance of scents in marketing

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Metadaten
Author:Cindy Börner
Document Type:Bachelor Thesis
Language:German
Year of Completion:2012
Granting Institution:Hochschule Mittweida
Release Date:2016/01/04
GND Keyword:Marketing , Geruch , Sales-promotion
Institutes:04 Wirtschaftswissenschaften
DDC classes:658.82 Event-Marketing, Erlebnismarketing, Sales-promotion
Open Access:Innerhalb der Hochschule
Licence (German):License LogoUrheberrechtlich geschützt