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Digitales Marketing als Kundengewinnungsinstrument in der Musikindustrie vor dem Hintergrund der Marktüberflutung

Digital marketing as an instrument for customer acquisition in the music industry seen, in the context of the oversaturated market

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Metadaten
Author:Benedikt Drieschner
URN:urn:nbn:de:bsz:mit1-opus4-91415
Document Type:Bachelor Thesis
Language:German
Year of Completion:2017
Granting Institution:Hochschule Mittweida
Release Date:2018/08/17
GND Keyword:Online-Marketing , Kundenmanagement , Musikwirtschaft
Institutes:06 Medien
Dewey Decimal Classification:658.872 Online-Marketing, Electronic Commerce, Suchmaschinenoptimierung, Influencer
Open Access:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG