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Werbeinstrumente im Wandel der Zeit : eine Analyse von Testimonial und Word - of - Mouth Marketing

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Metadaten
Author:Lena Wehmeyer
URN:urn:nbn:de:bsz:mit1-opus-35055
Document Type:Bachelor Thesis
Language:German
Date of Publication (online):2013/12/19
Publishing Institution:Hochschule Mittweida
Release Date:2013/12/19
GND Keyword:Testimonialwerbung; Online-Marketing
Institutes:06 Medien
DDC classes:650 Management
Open Access:Frei zugänglich
Licence (German):License LogoUrheberrechtlich geschützt