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Imageaufbau und Erschließung neuer Zielgruppen durch den Einsatz von Sportsponsoring in der Automobilbranche : dargestellt am Beispiel der Bayrischen Motoren Werke AG
Image creation and development of new target groups through the usage of sports sponsorship in the automotive industry : case study Bayrischen Motoren Werke AG
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- More and more companies recognize the importance of leisure time in contemporary society and aim to precisely address their target audience through sport sponsoring programs. Automobile manufacturer BMW, which the present paper is based on, has invested many million euros in sport sponsoring initiatives targeted at strengthening its image and addressing new target audiences.
Author: | Anncharlott Alfs |
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URN: | urn:nbn:de:bsz:mit1-opus4-68358 |
Document Type: | Bachelor Thesis |
Language: | German |
Year of Completion: | 2016 |
Granting Institution: | Hochschule Mittweida |
Release Date: | 2016/08/15 |
GND Keyword: | Sportsponsoring |
Institutes: | 06 Medien |
DDC classes: | 796.0698 Sportsponsoring |
Open Access: | Innerhalb der Hochschule |
Licence (German): | Urheberrechtlich geschützt |