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A Study to indicate Factors influencing the buying Behaviour of Cigarette Smokers

  • The main purpose of this thesis is to investigate factors influencing the buying decision of cigarette smokers. To achieve this, different theories concerning consumer buying behavior and factors influencing have been discussed to achieve a deeper understand of consumer behaviour. To enable me comprehend the influence factors that influence the buying decision of a smoker as a consumer, a survey with questionnaires was performed. The results of the survey indicates that brand awareness, quality of the tobacco, price, packaging, advertisement, influence by others and availability are the major factors influencing the buying decision of a smoker, with availability, quality, price and brand awareness having the most effective influence on a smoker.

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Metadaten
Author:Vera Boadu
URN:urn:nbn:de:bsz:mit1-opus-25888
Document Type:Bachelor Thesis
Language:English
Date of Publication (online):2013/01/21
Publishing Institution:Hochschule Mittweida
Release Date:2013/01/21
GND Keyword:Zigarette; Raucher; Markenpolitik; Kaufverhalten
Institutes:06 Medien
Dewey Decimal Classification:380 Handel, Kommunikation, Verkehr
Open Access:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG