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Erfolgreiches Verkaufsmarketing im Lebensmitteleinzelhandel durch die psychologische Beeinflussung am Point of Sale
Successful sales marketing in the food industry through the psychological influenceat point of sale
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- This paper examines the success of sales marketing in the food retailing with the psychological impact at point of sale. Subjectsof the investigation are the derivation and definition of experience-trade, furthermore to analyze the design areas of the retail space in terms of an experience-stressed store design. Also the psychological influence of sales promotion activities and pricing policies at point of sale are elucidated.
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Bachelorarbeit
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| Author: | Vicky Bormann |
|---|---|
| URN: | urn:nbn:de:bsz:mit1-opus-48824 |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Date of Publication (online): | 2015/03/06 |
| Publishing Institution: | Hochschule Mittweida |
| Release Date: | 2015/03/06 |
| GND Keyword: | Verbraucherverhalten; Verkaufstechnik; Point of sale |
| Institutes: | 06 Medien |
| DDC classes: | 380 Handel, Kommunikation, Verkehr |
| Open Access: | Frei zugänglich |
| Licence (German): |  Urheberrechtlich geschützt |
