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Competitive advantages of corporate philanthropy

Wettbewerbsvorteile von Unternehmensphilantropie

  • This bachelor thesis examines two main topics: Corporate Social Responsibility and Corporate Philanthropy as an integral part of it. It was written in order to prove the high importance of business philanthropy in today’s global market and to encourage companies to strengthen their CSR policy so as to contribute to the resolution of social problems. This paper reviews the theoretical framework of CSR, its evolution, types and theories relating to Corporate Philanthropy. Also it represents a comparative analysis of successful practices of corporate philanthropy in pharmaceutical and other global industries predominantly in Europe and USA. This work underlines competitive advantages and important socio-economic impact of CP and suggest recommendations for companies in developing their CSR activities. The subsequent paper is based on internet research using articles, presentations, reports and studies, websites and official legal documents.

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Author:Larisa Ryabtseva
Advisor:Serge Velesco, Siarhei Lukin
Document Type:Bachelor Thesis
Year of Completion:2018
Granting Institution:Hochschule Mittweida
Release Date:2019/01/10
GND Keyword:Unternehmen; Philanthropie; Wettbewerbsvorteil
DDC classes:177.7 Philanthropie
Open Access:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG