Blogger-Relations als Markenführungstool
Blogger-Relations as a branding tool
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| Author: | Sophie-Marie Stenczel |
|---|---|
| URN: | urn:nbn:de:bsz:mit1-opus4-101990 |
| Advisor: | Sebastian Scharf, Bianca Kellner-Zotz |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Year of Completion: | 2017 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2019/02/26 |
| GND Keyword: | Markenpolitik; Blogger |
| Institutes: | 06 Medien |
| DDC classes: | 658.827 Markenpolitik, Markenimage, Markenwert |
| Open Access: | Frei zugänglich |
| Licence (German): |  Urheberrechtlich geschützt |
