Intention der Nutzung von Video-on-Demand : eine empirische Untersuchung zum Nutzungsverhalten von Streaming-Diensten, Mediatheken und linearen Fernsehen
Intentions of Video-on-Demand use : an empirical analysis of consumers behaviour in regards to Pay-Streaming-Services, media centers and linear television
- This thesis provides an overview of the watching behaviour of linear television services' users, the TV stations' media center and streaming services with costs. The author presents already realized studies, ties the results of an own empirical survey in and clarifies the question of intention of the usage of multiple offers online or on TV. Using Video-on-Demand-Services we can decide, when we want to watch something. But is the demand actually existing and so strong, that the conventional TV will be used less or not at all any more? This thesis will look into these and several other questions.
Author: | Saskia Kolbe |
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URN: | urn:nbn:de:bsz:mit1-opus4-100004 |
Advisor: | André Schneider, Rika Fleck |
Document Type: | Master's Thesis |
Language: | German |
Year of Completion: | 2018 |
Granting Institution: | Hochschule Mittweida |
Release Date: | 2019/01/15 |
GND Keyword: | Video on demand |
Institutes: | Sonstige |
DDC classes: | 384.5502854678 Interaktives Fernsehen, Video on demand |
Open Access: | Frei zugänglich |
Licence (German): | Urheberrechtlich geschützt |