Analyse des Einsatzes neurowissenschaftlicher Erkenntnisse im Segment der Luxusmarken, anhand einer Marke : Entwicklung einer Handlungsempfehlung
Analysis of the use of neuroscientific knowledge in the segment of luxury brands, based on a brand : development of a treatment recommendation
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| Author: | Hatice Cagla Türkoglu |
|---|---|
| Advisor: | Robert J. Wierzbicki, Mathias Narr |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Year of Completion: | 2017 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2019/05/08 |
| GND Keyword: | Luxusgut; Marke |
| Institutes: | 06 Medien |
| DDC classes: | 658.8343 Neuromarketing, Brand community, Markentreue, Impulskauf |
| Open Access: | Innerhalb der Hochschule |
| Licence (German): |  Urheberrechtlich geschützt |
