Potential and Management of Social Media in Business-to-Business Communications at the example of the International Rectifier Corp
Potential und Management der Social Media in der Business-to-Businesskommunikation am Beispiel der International Rectifier Corp
- This thesis deals with the possible integration of social media communication in the marketing of the International Rectifier Corporation. The basis for the implementation of the new communication channel is set through a detailed description of basic, theoret ical functions and features of business-to-business communication as well as social media communication. Based on this knowledge the marketing communication of International Rectifier is analyzed and compared to the competitors. The theoretical lessons in combination with the analysis will then be used to develop a competitive and effective social media strategy for International Rectifier.
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Author: | Kai Claus Schmidt |
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Document Type: | Bachelor Thesis |
Language: | English |
Year of Completion: | 2013 |
Granting Institution: | Hochschule Mittweida |
Release Date: | 2016/09/07 |
GND Keyword: | Soziale Software , Business-to-Business-Marketing |
Institutes: | 06 Medien |
DDC classes: | 658.804 Investitionsgütermarketing, Business-to-Business-Marketing |
Open Access: | Innerhalb der Hochschule |
Licence (German): | Urheberrechtlich geschützt |