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Influencer Marketing auf Instagram Lifestyle Blogs

Influencer Marketing on Instagram Lifestyle Blogs

  • This work is intended to describe influencer marketing on Instagram lifestyle blogs. In the current situation where marketers are searching for new and more personal ways to communicate with customers, the possibilities and dimensions of influencer marketing are demonstrated. These include examples, the description of social media, trustworthiness and buying decisions, to guarantee basic understanding. Afterwards, the results of six interviews with different companies and agencies which are specialized in influencer marketing are displayed.

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Metadaten
Author:Melissa Buttlar
Document Type:Bachelor Thesis
Language:German
Year of Completion:2016
Granting Institution:Hochschule Mittweida
Release Date:2018/07/16
GND Keyword:Instagram , Soziales Netzwerk , Online-Marketing , Weblog
Institutes:06 Medien
DDC classes:658.872 Online-Marketing, Electronic Commerce, Suchmaschinenoptimierung, Influencer
Open Access:Innerhalb der Hochschule
Licence (German):License LogoUrheberrechtlich geschützt