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Inwieweit existiert ein branchenspezifischer Einsatz von Guerilla Marketing in der Marketing Strategie deutscher Unternehmen?
To what extent there is a sector-specific use of guerrilla marketing in the marketing strategy of German companies ?
- This bachelor thesis deals with the marketing strategy Guerilla Marketing. It should answer the question, if there is a sector which uses this method of Marketing. On the one hand this thesis should discuss whether there is a special industry, that uses Guerrilla marketing often. On the other hand, examples from the past should be described and the thesis should show the chances of this Marketing Instrument.
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- Bachelorarbeit Lennart Hintzen.pdf
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| Author: | Lennart Hintzen |
|---|---|
| Document Type: | Bachelor Thesis |
| Language: | German |
| Year of Completion: | 2015 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2017/02/20 |
| GND Keyword: | Deutschland , Unternehmen , Guerilla Marketing , Marketingstrategie |
| Institutes: | 06 Medien |
| Open Access: | Innerhalb der Hochschule |
| Licence (German): |  Urheberrechtlich geschützt |
