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Events als Mittel zur verstärkten Kundenbindung am Beispiel der Porsche Zentrale Hegau-Bodensee

Events as appliance for enhanced customer loyalty using the example of the Porsche headquarter Hegau-Bodensee

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Metadaten
Author:Kristin Bischoff
URN:urn:nbn:de:bsz:mit1-opus-52269
Document Type:Bachelor Thesis
Language:German
Date of Publication (online):2015/06/05
Publishing Institution:Hochschule Mittweida
Release Date:2015/06/05
GND Keyword:Event-Marketing; Kundenbindung
Institutes:06 Medien
Dewey Decimal Classification:380 Handel, Kommunikation, Verkehr
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG