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Enhancing the acceptance of analytical Customer Relationship Management : Case study Nintendo of Europe

  • This thesis looks at Customer Relationship Management in a different way. In order to identify factors that influence the acceptance of one of its components – the analytical CRM – it focuses on theopinion of the company’s employees. The objective of this thesis is to identify factors that positvely influence the acceptance of analytical Customer Relationship Management within organizations.

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Author:Marlen Böhme
Document Type:Diploma Thesis
Date of Publication (online):2012/09/05
Release Date:2012/09/05
GND Keyword:Kundenmanagement
Institutes:06 Medien
Dewey Decimal Classification:650 Management
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG