Einführung eines Direktvertriebes in einen Nischenmarkt : eine Machbarkeitsstudie basierend auf dem Fall von Essential Care Organics
- The thesis presents an investigation of the question whether it is viable for the English company Essential Care to introduce a direct selling channel in the United Kingdom. The thesis provides an outline of the direct selling and labour market in the United Kingdom, including organisations and legislation for direct selling. A SWOT analysis illustrates the external and internal factors that could have an influence on the feasibility of the project. The main part of the thesis focuses on a market research survey which was conducted in the United Kingdom. Followed by an analysis of the results it provides a detailed outline of the findings. At the end of the thesis the overall findings are summarised and recommendations for Essential Care are presented.
Author: | Schneider Inja |
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URN: | urn:nbn:de:bsz:mit1-opus-12078 |
Title Additional (English): | Implementing a direct selling channel in a niche market –A feasibility study based on the case of Essential Care Organics |
Document Type: | Bachelor Thesis |
Language: | English |
Date of Publication (online): | 2011/05/16 |
Publishing Institution: | Hochschule Mittweida |
Release Date: | 2011/05/16 |
GND Keyword: | Direktvertrieb |
Institutes: | 06 Medien |
DDC classes: | 330 Wirtschaft |
Open Access: | Frei zugänglich |
Licence (German): | Urheberrechtlich geschützt |