Entwicklung von Marketingstrategien mittels Change Management am Beispiel von Offsetdruckereien
Development of marketing strategies by implementing Change Management at the example of offset printing
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- The opportunities of Change Management are used for the development of new marketing strategies. On this basis, the advantages, that an offset print shop in competition can take, are examined and it is analysed to what extent changes have to be made within the compa-ny. In addition trend recommendations are provided. The main point for consideration is the company SCHWARZ Medien-Center GmbH .By establishing innovative concepts, it has been succeessful at the market for over 110 years.
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Bachelorarbeit
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| Author: | Susann Günthel |
|---|---|
| URN: | urn:nbn:de:bsz:mit1-opus-26414 |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Date of Publication (online): | 2013/02/20 |
| Publishing Institution: | Hochschule Mittweida |
| Release Date: | 2013/02/20 |
| GND Keyword: | Change Management; Marketingstrategie; Offsetdruck |
| Institutes: | 06 Medien |
| DDC classes: | 650 Management |
| Open Access: | Frei zugänglich |
| Licence (German): |  Urheberrechtlich geschützt |
