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Profifußball als gesellschaftliches und mediales Ereignis durch eine sich immer professioneller entwickelnde Medienlandschaft mit der Gefahr einer unkontrollierten Kommerzialisierung

Professional football as a social and media event through an even more professional media landscape is in danger of rapid and uncontrolled commercialization

  • No other sport brings people from different social classes like football and the love of a football club togehter. 11 players and their supporters as the 12th player, strengthening their team from behind, expressing the deep bond form their entire club in every match. Many football supporters describe their club as their familiy and the centre of their life. At the present time the biggest challenge for the German Football League and the teams in the German Bundesliga is to keep on track and that normality for the supporters ins maintained. This is not an easy undertaking as the pressure to succeed and the associated economic influences are not insignificant

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Author:Carolin Hendricks
Document Type:Bachelor Thesis
Year of Completion:2017
Granting Institution:Hochschule Mittweida
Release Date:2018/08/03
GND Keyword:Berufsfußball , Kommerzialisierung
Institutes:06 Medien
Dewey Decimal Classification:796.334 Fußball
Open Access:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG