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Kritische Analyse der Chancen und Grenzen neuer Instrumente und Medien im Business-to-Business-Marketing, aufgezeigt anhand ausgewählter Beispiele
Critical analysis of chances and constraints of new implementations and media within Business-to-Business-Marketing, shown on the basis of selected examples
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- Bachelorarbeit Linor Osmani .pdf
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| Author: | Linor Osmani |
|---|---|
| Advisor: | Michael Hösel, Mathias Naar |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Year of Completion: | 2017 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2019/01/09 |
| GND Keyword: | Business-to-Business-Marketing |
| Institutes: | 06 Medien |
| DDC classes: | 658.804 Investitionsgütermarketing, Business-to-Business-Marketing |
| Open Access: | Innerhalb der Hochschule |
| Licence (German): |  Urheberrechtlich geschützt |
