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#EmployeeExperience: der Status mobiler Mitarbeiterkommunikation in Unternehmen : eine empirische Untersuchung auf Basis des Technology Acceptance Model

#EmployeeExperience: the State of Mobile Employee Communication in Companies : an Empirical Study based on the Technology Acceptance Model

  • "Digital change" and "Industrialization 4.0" are the buzzwords of our time and changing rapidly society and the industry. In order to continue to play a leading role in the respective industry in the future, companies have to accept this development and play an active role in shaping it - involving all employees in this process is the task of corporate communications. But how can internal communicators and Human Resources department managers reach all employees if the majority of employees in industry have no PC workstation and therefore no direct access to the intranet? Since private media consumption has changed considerably in recent years in the direction of mobile networking, this is an opportunity for internal communication to counteract digitization. This paper examines the status of mobile employee communication in a cross-section of German companies and develops implications for the sales and marketing strategy from the results.

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Metadaten
Author:Jenny Köhler
Advisor:André Schneider, Martin Böhringer
Document Type:Master's Thesis
Language:German
Year of Completion:2018
Granting Institution:Hochschule Mittweida
Release Date:2020/09/02
GND Keyword:Unternehmen; Innerbetriebliche Kommunikation
Note:
Printexemplar Präsenz
Institutes:Sonstige
Dewey Decimal Classification:658.45 Kommunikation, innerbetriebliche Kommunikation
Open Access:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG