The Impact of Corporate Social Responsibility (CSR) in the Sporting Goods Industry on the Consumer Market : Exemplified by an Analysis of a Sustainable Product from the Adidas Group
Der Einfluss von Corporate Social Responsibility (CSR) in der Sportartikelbranche auf den Konsumentenmarkt : am Beispiel einer Analyse eines nachhaltigen Produkts der Adidas-Gruppe
- The research of this thesis aims to analyze how a specific CSR approach from the Adidas Group on sustainability is perceived globally based on an analysis of the movements on the stock market combined with a sentiment analysis of tweet activities on Twitter. The thesis analyzed both positive feedback and critic from customers worldwide regarding the approach and other initiatives from the Adidas Group and their partner Parley for the Oceans, a non-governmental organization working towards a more sustainable world.
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| Author: | Ana Vanessa Tong Cálix |
|---|---|
| Advisor: | Markus Pflügl, Monika Potkanski-Palka |
| Document Type: | Bachelor Thesis |
| Language: | English |
| Year of Completion: | 2021 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2023/09/11 |
| GND Keyword: | Sportartikelmarkt; Corporate Social Responsibility |
| Institutes: | 06 Medien |
| DDC classes: | 658.408 Corporate Social Responsibility, Soziale Verantwortung, Betriebliche Sozialpolitik |
| Open Access: | Innerhalb der Hochschule |
| Licence (German): |  Urheberrechtlich geschützt |
