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Sport Sponsoring as a Component of the CSR Strategy of Global Companies: an Analysis and Visualization of Selected Theories

  • The subject of the following paper is the analysis of global company motives for taking on sport sponsorships as a corporate social responsibility (CSR) initiative. This work is compilatory in nature because it is derived from literature released by experts as well as real-life case studies. The expert literature provides a basis of theories and models regarding the fundamental motives for CSR and sport sponsoring and visualizes them by means of statistics and real-life case studies. This paper aims to inform individuals, leaders and specifically global organizations about the benefits that taking on a sport sponsorship may have for fulfilling a company’s CSR objectives

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Metadaten
Author:Silvana Raidt
Advisor:Sandra Bayer, Marcus Seebann
Document Type:Bachelor Thesis
Language:English
Year of Completion:2020
Granting Institution:Hochschule Mittweida
Release Date:2021/02/04
GND Keyword:Sportsponsoring
Institutes:06 Medien
DDC classes:796.0698 Sportsponsoring
Open Access:Frei zugänglich
Licence (German):License LogoUrheberrechtlich geschützt