Sport Sponsoring as a Component of the CSR Strategy of Global Companies: an Analysis and Visualization of Selected Theories
- The subject of the following paper is the analysis of global company motives for taking on sport sponsorships as a corporate social responsibility (CSR) initiative. This work is compilatory in nature because it is derived from literature released by experts as well as real-life case studies. The expert literature provides a basis of theories and models regarding the fundamental motives for CSR and sport sponsoring and visualizes them by means of statistics and real-life case studies. This paper aims to inform individuals, leaders and specifically global organizations about the benefits that taking on a sport sponsorship may have for fulfilling a company’s CSR objectives
Author: | Silvana Raidt |
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Advisor: | Sandra Bayer, Marcus Seebann |
Document Type: | Bachelor Thesis |
Language: | English |
Year of Completion: | 2020 |
Granting Institution: | Hochschule Mittweida |
Release Date: | 2021/02/04 |
GND Keyword: | Sportsponsoring |
Institutes: | 06 Medien |
DDC classes: | 796.0698 Sportsponsoring |
Open Access: | Frei zugänglich |
Licence (German): | Urheberrechtlich geschützt |