Winning Tech Talent in the Startup and Innovation Scene : Practical Recommendations for Recruitment Actions within the Scope of Employer Branding
Gewinnung von Tech-Talent in der Startup- und Innovationsszene : Handlungsempfehlungen für Recruitingmaßnahmen im Rahmen des Arbeitgebermarketings
- In this thesis, the changes in economy and society and the resulting effects on the labor market are being outlined. Current studies show that the shrinking labor market and the increasing digitalization result in a lack of skilled tech talent and a transition from an employer market to a clear employee market. Derived from the findings of the scientific research on this topic and conducted expert interviews, practical recommendations for recruitment actions within the scope of employer branding will be defined in order to help corporations to gain the needed tech skill set and drive innovation.
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Statistics
| Author: | Leonie Seifert |
|---|---|
| Advisor: | Markus Pflügl, Jan Küster |
| Document Type: | Bachelor Thesis |
| Language: | English |
| Year of Completion: | 2019 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2021/03/04 |
| GND Keyword: | Arbeitgeber; Personalmarketing |
| Note: | Printexemplar Präsenzbestand |
| Institutes: | 06 Medien |
| DDC classes: | 658.301 Peronalplanung, Personalbedarfsplanung, Personalmarketing |
| Open Access: | Innerhalb der Hochschule |
| Licence (German): |  Urheberrechtlich geschützt |
