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Beschwerde- und Reklamationsmanagement im B2B-Bereich in der Werkstoffbranche - Strategien und Konzepte für die interne Prozessoptimierung

Complaint- & reclaim management at the B2B-business of material industry – strategies and concepts for internal process optimization

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Metadaten
Author:Juliette Anna Schmelz
Advisor:Volker J. Kreyher, Edgar Mattern
Document Type:Bachelor Thesis
Language:German
Year of Completion:2019
Granting Institution:Hochschule Mittweida
Release Date:2019/06/12
GND Keyword:Business-to-Business-Marketing; Reklamation; Kundenmanagement
Institutes:06 Medien
Dewey Decimal Classification:658.812 Kunde, Kundenbindung, Kundenmanagement, Kundenorientierung, Verbraucherzufriedenheit, Beziehungsmanagement, Beziehungsmarketing
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG