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Krisenkommunikation in sozialen Medien : eine Analyse von Erfolgsfaktoren anhand von Fallbeispielen aus der Automobilindustrie

Crisis Communication in Social Media : an Analysis of Success Factors Through Case Studies of the Automobile Industry

  • The thesis examines the success factors of crisis communication in social media. It is divided in three main parts. In the first part the terms social media, crisis and crisis communication are defined. The second part provides a thorough examination of the scientific literature regarding strategies of crisis communication. The last part analyses two case studies of the automobile industry to compare the strategies of the literature with the strategies of real companies. A conclusion provides an overview about the findings of the study.

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Author:Christian Michel
Advisor:Stephan Heller, Simone Fischer
Document Type:Bachelor Thesis
Year of Completion:2018
Granting Institution:Hochschule Mittweida
Release Date:2020/09/16
GND Keyword:Social Media; Krisenmanagement; Kommunikation
Institutes:06 Medien
Dewey Decimal Classification:658.4056 Krisenmanagement
Open Access:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG