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Community Marketing im Brandmanagement in der Automobilindustrie : Brand Community Management am Beispiel der Marke Volkswagen

Community Marketing in Brandmanagement in the Automotive Industry : Brand Community Management using the example of the brand Volkswagen

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Metadaten
Author:Christian Hempel
Advisor:Volker J. Kreyher, Matthias Braun
Document Type:Bachelor Thesis
Language:German
Year of Completion:2018
Granting Institution:Hochschule Mittweida
Release Date:2020/03/11
GND Keyword:Kraftfahrzeugindustrie; Markenpolitik; Online-Marketing
Institutes:06 Medien
DDC classes:658.827 Markenpolitik, Markenimage, Markenwert
Open Access:Innerhalb der Hochschule
Licence (German):License LogoUrheberrechtlich geschützt