Einführung eines Direktvertriebes in einen Nischenmarkt : eine Machbarkeitsstudie basierend auf dem Fall von Essential Care Organics

  • The thesis presents an investigation of the question whether it is viable for the English company Essential Care to introduce a direct selling channel in the United Kingdom. The thesis provides an outline of the direct selling and labour market in the United Kingdom, including organisations and legislation for direct selling. A SWOT analysis illustrates the external and internal factors that could have an influence on the feasibility of the project. The main part of the thesis focuses on a market research survey which was conducted in the United Kingdom. Followed by an analysis of the results it provides a detailed outline of the findings. At the end of the thesis the overall findings are summarised and recommendations for Essential Care are presented.

Download full text files

Export metadata

Additional Services

Share in Twitter Search Google Scholar
Author: Schneider Inja
Title Additional (English):Implementing a direct selling channel in a niche market –A feasibility study based on the case of Essential Care Organics
Document Type:Bachelor Thesis
Date of Publication (online):2011/05/16
Publishing Institution:Hochschule Mittweida
Release Date:2011/05/16
GND Keyword:Direktvertrieb
Institutes:06 Medien
Dewey Decimal Classification:330 Wirtschaft
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG