Einführung eines Direktvertriebes in einen Nischenmarkt : eine Machbarkeitsstudie basierend auf dem Fall von Essential Care Organics

  • The thesis presents an investigation of the question whether it is viable for the English company Essential Care to introduce a direct selling channel in the United Kingdom. The thesis provides an outline of the direct selling and labour market in the United Kingdom, including organisations and legislation for direct selling. A SWOT analysis illustrates the external and internal factors that could have an influence on the feasibility of the project. The main part of the thesis focuses on a market research survey which was conducted in the United Kingdom. Followed by an analysis of the results it provides a detailed outline of the findings. At the end of the thesis the overall findings are summarised and recommendations for Essential Care are presented.

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Author: Schneider Inja
Title Additional (English):Implementing a direct selling channel in a niche market –A feasibility study based on the case of Essential Care Organics
Document Type:Bachelor Thesis
Year of Completion:2011
Publishing Institution:Hochschule Mittweida
Release Date:2011/05/16
GND Keyword:Direktvertrieb
Institutes:06 Medien
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG

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