OPUS


Männliche Werbefiguren in Printwerbung in geschlechtsspezifischen Magazinen

Male advertising characters in print advertising in gender specific magazines

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Metadaten
Author:Alexander Chludek
URN:urn:nbn:de:bsz:mit1-opus-14573
Document Type:Bachelor Thesis
Language:German
Date of Publication (online):2011/08/31
Publishing Institution:Hochschule Mittweida
Release Date:2011/08/31
GND Keyword:Werbefigur; Männerbild; Herrenmagazin; Frauenzeitschrift
Institutes:06 Medien
Dewey Decimal Classification:650 Management
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG