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Events als Instrument der Vertriebssteuerung am Beispiel der Product and Brand Experience der BMW AG

Events as a tool for sales management at the instance of the Product and Brand Experience at BMW AG

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Metadaten
Author:Leonhard Spitzauer
URN:urn:nbn:de:bsz:mit1-opus-24840
Document Type:Bachelor Thesis
Language:German
Year of Completion:2012
Publishing Institution:Hochschule Mittweida
Release Date:2012/12/04
GND Keyword:Event-Marketing; Vertrieb
Institutes:06 Medien
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG

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