Eine Agentur kämpft gegen Doping : eine Analyse der Kampagne „mit Doping ist alles umsonst“ und den von der NADA eingesetzten Kommunikationsinstrumenten
An Agency fights against Doping : an Analysis of the Campaign “with doping is all for nothing” and the used Communication Instruments from the NADA
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- This thesis is about the national anti doping agency in Germany (NADA) and their fight against doping. The campaign “with doping is all for nothing” is described and ana-lyzed. Furthermore the general communication instruments are explained and how the NADA provides information for their target group.
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| Author: | Schiwek Stefanie Maria |
|---|---|
| URN: | urn:nbn:de:bsz:mit1-opus-25170 |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Date of Publication (online): | 2012/12/06 |
| Publishing Institution: | Hochschule Mittweida |
| Release Date: | 2012/12/06 |
| GND Keyword: | Doping; Kampagne |
| Institutes: | 06 Medien |
| DDC classes: | 796 Sport |
| Open Access: | Innerhalb der Hochschule |
| Licence (German): |  Urheberrechtlich geschützt |
