Eine Agentur kämpft gegen Doping : eine Analyse der Kampagne „mit Doping ist alles umsonst“ und den von der NADA eingesetzten Kommunikationsinstrumenten

An Agency fights against Doping : an Analysis of the Campaign “with doping is all for nothing” and the used Communication Instruments from the NADA

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  • This thesis is about the national anti doping agency in Germany (NADA) and their fight against doping. The campaign “with doping is all for nothing” is described and ana-lyzed. Furthermore the general communication instruments are explained and how the NADA provides information for their target group.

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Author: Schiwek Stefanie Maria
Document Type:Bachelor Thesis
Year of Completion:2012
Publishing Institution:Hochschule Mittweida
Release Date:2012/12/06
GND Keyword:Doping; Kampagne
Institutes:06 Medien
Dewey Decimal Classification:796 Sportarten, Sportspiele
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG

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