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Gender Marketing am Beispiel der Männerkosmetikserien L’Oréal Men Expert und Dove Men+Care

Gender Marketing using the example of the men´s cosmetic lines L’Oréal Men Expert and Dove Men+Care

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  • This Bachelor Thesis deals with the new approach on Gender Marketing, applied to a male audience. Presented will be how different marketing strategies are reflected in the organization of the marketing mix considering genderaspect on the basis of two practical examples. In the process the main examination shall lie in the organization of the marketing mix for a male audience and what means are used to represent masculinity. The aim of the paper is to aquire a broad prospect on the current stage of development of the practical appliance of gender marketing for men comparing and evaluating practical examples.

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Author:Katrin Schweyer
Document Type:Bachelor Thesis
Date of Publication (online):2013/06/10
Publishing Institution:Hochschule Mittweida
Release Date:2013/06/10
GND Keyword:Mann; Kosmetik; Marketing; Geschlechterforschung
Institutes:06 Medien
DDC classes:380 Handel, Kommunikation, Verkehr
Open Access:Frei zugänglich
Licence (German):License LogoUrheberrechtlich geschützt