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Das richtige Produkt an die richtigen Menschen auf die richtige Art und Weise : eine Analyse der Word-of-Mouth Mechanismen und ihre Messbarkeit am Beispiel der Word-of-Mouth Marketing Agentur „Buzzer“

he right product to the right people in the right way : Analysis of Word-of-Mouth marketing mechanisms and their measurement in terms of success using as an example Word-of-Mouth marketing agency “Buzzer”

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  • This bachelorthesis deals with Word-of-Mouth marketing and its mechanisms. It will provide a theoretical introduction about Word-of-Mouth and motivations about sharing information and leads then into a practical part in which different campaigns and mechanisms approach an alignment between brands needs and Word-of-Mouth marketing Tools. The practical part includes practical examples offered by a Word-of-Mouth Marketing agency called “Buzzer”.

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Metadaten
Author:Tatjana Schumacher
URN:urn:nbn:de:bsz:mit1-opus-31170
Document Type:Bachelor Thesis
Language:German
Date of Publication (online):2013/09/05
Publishing Institution:Hochschule Mittweida
Release Date:2013/09/05
GND Keyword:Mund-zu-Mund-Werbung
Institutes:06 Medien
DDC classes:380 Handel, Kommunikation, Verkehr
Open Access:Frei zugänglich
Licence (German):License LogoUrheberrechtlich geschützt