Das richtige Produkt an die richtigen Menschen auf die richtige Art und Weise : eine Analyse der Word-of-Mouth Mechanismen und ihre Messbarkeit am Beispiel der Word-of-Mouth Marketing Agentur „Buzzer“
he right product to the right people in the right way : Analysis of Word-of-Mouth marketing mechanisms and their measurement in terms of success using as an example Word-of-Mouth marketing agency “Buzzer”
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- This bachelorthesis deals with Word-of-Mouth marketing and its mechanisms. It will provide a theoretical introduction about Word-of-Mouth and motivations about sharing information and leads then into a practical part in which different campaigns and mechanisms approach an alignment between brands needs and Word-of-Mouth marketing Tools. The practical part includes practical examples offered by a Word-of-Mouth Marketing agency called “Buzzer”.
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Bachelorarbeit
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| Author: | Tatjana Schumacher |
|---|---|
| URN: | urn:nbn:de:bsz:mit1-opus-31170 |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Date of Publication (online): | 2013/09/05 |
| Publishing Institution: | Hochschule Mittweida |
| Release Date: | 2013/09/05 |
| GND Keyword: | Mund-zu-Mund-Werbung |
| Institutes: | 06 Medien |
| DDC classes: | 380 Handel, Kommunikation, Verkehr |
| Open Access: | Frei zugänglich |
| Licence (German): |  Urheberrechtlich geschützt |
