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Eine crossmediale Kampagne für Newcomer Bands, dargestellt am Beispiel der Band „The Catberrys“

A cross media campaign for newcomer bands, based on the band “The Catberrys”

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  • This thesis presents a cross media campaign designed for new comer bands. The term ‘new comer band’ is defined in the opening paragraph. The thesis then explains the concept of a cross-media campaign in general and introduces the band ‘The Catber-rys’. A cross-media campaign is then developed and presented that suits the demands and goals of the band.

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Metadaten
Author:Maria Hafner
URN:urn:nbn:de:bsz:mit1-opus-40749
Document Type:Bachelor Thesis
Language:German
Year of Completion:2013
Publishing Institution:Hochschule Mittweida
Release Date:2014/05/20
GND Keyword:Kommunikations-Mix; Werbekampagne
Institutes:06 Medien
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG

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