Die Relevanz sozialer Medien als PR- & Marketinginstrument in deutschen Sportunternehmen
The relevance of social media as a public relation & marketing tool in German sports companies
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Author: | Benjamin Rabe |
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URN: | urn:nbn:de:bsz:mit1-opus-45349 |
Document Type: | Bachelor Thesis |
Language: | German |
Date of Publication (online): | 2014/10/27 |
Publishing Institution: | Hochschule Mittweida |
Release Date: | 2014/10/27 |
GND Keyword: | Soziale Software; Marketing; Fußballbundesliga |
Institutes: | 06 Medien |
DDC classes: | 380 Handel, Kommunikation, Verkehr |
Open Access: | Frei zugänglich |
Licence (German): | ![]() |